The name of my project was based on my work in the Digital Media unit, I have previously registered the name Odd Foundry on Instagram as well as the domain name. Currently the content on each is based on the forms created in the Digital Media unit and I identified in my proposal a need to brand the foundry so that the work I produce in this unit will be viewed as a professional output. By trade I am a Graphic and Web Designer so I am well versed in the processes required for creating branding. Here are my initial sketches and developments that I have been producing alongside my 3D printing experiments.
Something I identified in these initial sketches and manipulations on the photocopier is that the visual similarity between O and D is both a benefit and a hindrance. Put ODD through too many distortions and the delineation between what is an O and a D is lost. But conversely, when set in the right typeface the similarity creates rhythm across the design. I feel that with the branding potentially sitting alongside what may be very abstract letterforms the branding itself needs to be clear, clean and distinct from the rest of the page.
I will continue to develop these designs alongside my other experimentations.
