Each year the font foundry Monotype produce a lecture and report that documents the emerging trends in type design that year. Monotype describes it as “our attempt to recognize remarkable typography from the last year, but it’s also an exercise in fortune-telling or, at least, foretelling.”(2021). The designs that I want to produce for this project needs to be relevant and contemporary so I attended the lecture to help guide the aesthetic of the project.
Monotype identified 11 trends:
Block- heads.
More soft-serve, please
The force / R–Wars
The idea, big
Hand was here
Lateral moves
Touchable type
Variable speed
Virtual is reality
Measured austerity
Cultivating contrast.
Of the 11 I found the following the most relevant to my initial ideas for the Odd foundry brand and the type I will produce. It is especially heartening to see some of my initial branding for the project stylistically fitting into “The idea, big” as this shows I’m on the right track.
The idea, big
Block-heads
Lateral moves
References
- MONOTYPE, 2021. Type Trends: 2021 and Beyond [viewed Mar 23, 2021]. Available from: https://www.monotype.com/resources/videos/type-trends-2021-and-beyond?mkt_tok=ODAwLURXRS05NzgAAAF8ByfUBxKL10vtLppy0jMvnTwnBLMVi1wKs9vCI-Th5QQlFb759Uq25d0RsLZL9ikIRBxp9a1e_96cJE8JceUpcuo7gFuzcAr34FNdZoMQnD4