I felt it was time to revisit some of my earlier designs for branding and push them on to the next stage so that I can brand my instagram account. I continued to explore the shapes that can be created by ODD, with the decision to set Foundry as the secondary element to the logo.
Feedback from Designers
I presented my designs to a collection of my peers who are all graphic designers for some professional feedback.
“Idea 1 is my preferred… if you straightened out the curves you could also flip it below to make it clearer.
Idea 5 is maybe too detailed but might be interesting to play with the silhouettes of the forms of ODD without the lines. I’d just be a little worried about the legibility of the lines when it goes small.” Vaughan
“Ideas 3&4 are most interesting and 1 prob most suitable, but wouldn’t automatically get ODD from them. As said maybe just needs more letter exposed or perhaps a more obvious reference to the O and D in FOUNDRY” Phil
“In idea 1, the cut off on the curve in the D reads as a P to me for some reason?” Will
“I am instantly most drawn to 1 and 4. I didn’t initially read it as ODD But I would question if it absolutely HAS to. 3 by the same rules reads ODD ODD Foundry. Maybe 3 to 4 variants of 1 would find a perfect “peek” of ODD?” Dave
“1 & 3 for me. I like the visual aesthetic of 1, but it could be misread. But logos like sweaty Betty and Digital Cinema Media are a little abstract” John