Based on the feedback from the last round I continue to develop my branding.
Selected Logo Refinement
Evaluation
Designer and author, Shaughnessy makes the claim that Paul Rand designed “more enduring logos than most designers, was a pioneer of the ‘abstract’ logo.” (2009) and it is hard to dispute his claim. While also creating logos he also wrote about their creation. In Rand’s article Logos, Flags and Escutcheons, written in 1991 he defines a set of parameters for a successful logo:
“The effectiveness of a good logo depends on:
a. distinctiveness
b. visibility
c. useability
d. memorability
e. universality
f. durability
g. timelessness”
Here is some examples of my logo in different situations to demonstrate some of the values that I believe it fulfils.
References
- RAND, P., 1991. Logos, Flags, and Escutcheons [viewed Jun 10, 2021]. Available from: https://www.paulrand.design/writing/articles/1991-logos-flags-and-escutcheons.html