My discussion with Sally helped to solidify the aims of my project as well as define the goals. With that in mind I felt it was helpful to explicitly state my current aims, audience and perceived outcomes as although my work and thinking has been progressing in this direction for many months I have not stated it within my journal.
Pitch
My project revolves around the construction and recognition of letterforms and the creation of a set of tools to allow amateur typographers to explore the process of typeface creation.
This will be implemented through the construction and promotion of the ODD Foundry project. This will be a website that hosts and sells these tools as well as providing information about how to make use of them when designing letterforms.
The tools will be based around the exploration of the basic forms and shapes that reoccur throughout the alphabet (strokes, bowls, serifs, stems etc) as shown in this image by Ellen Lupton (2010).
The tools themselves may be digital (fonts, interfaces, brushes) or physical (3d Printed Blocks, Stamps, Stencils) dependent on what is most suitable.
Whereas, in the proposal stage, my aim was more commercial in intent (with the creation and selling of a typeface being the metric that would allow me to gauge success). My desire now is to create tools that will be useful in the education of individuals interested in the subject. With this in mind my evaluation of success will be based on aiming to get these tools into as many users hands as possible. This will give me a base of users to discuss the success of the tools with, as well as a body of work created using the tools.
References
- LUPTON, E., 2010. Thinking with type. 2., rev. and expanded Ed. ed. New York: Princeton Architectural Pr