Part of my proposal was the publication and promotion of the new work I have been creating on Instagram, both to create interest and awareness of the project as well as drive sales to the experimental prints and typefaces themselves. In my previous module, VIC706 Professional Practice, I made use of an online scheduling tool called Later.com to plan and schedule posts throughout the module. I found this particularly helpful during that module as it’s use addressed some of my weaknesses identified in my SWOT analysis.
Using Later.com gave me the both the confidence to motivation. I have signed up for a later subscription that both allows me to schedule posts as well as autopost to the odd foundry instagram. I will aim to post once a day to odd foundry and occasionally cross post to my main deadmethods account. I want the project to be a distinct entity, separate from the other work on my deadmethods account so that I can be experimental with the type of content I post. The aim will be to slowly raise awareness of my project through the remainder of the masters unit so that I then have a foundation of followers and content to continue to promote after the project is submitted.
Actions Taken this Week
- Update ODD Foundry Profile with image and website
- Follow relevant accounts
- Post regularly on OF account
- Cross post from Dead Methods Account over to Odd Foundry account to increase follows and engagement