Examples Of Tools In Use

With my 4 initial tools finalised I was able to undertake a series of experiments to see how they could be used to create different forms.





After spending time familiarising myself with each tool, I then selected one form created by each tool to then develop the start of an alphabet from. The results were very promising and due to the modular nature of their creation I was able to expand out from the initial letterform into other letters very quickly. Though each set would need further refining and standardisation, to make it a typeface rather than just a selection of an alphabet, I am excited to continue to experiment with the tools I have created as part of this project after the submission. These forms have been evaluated as part of the report.

Blocks Development

With my digital tools progressing and the sets of components defined I have begun to make my final tool, the blocks. These are 3D printed blocks that can be printed with on a printing press.

The components are all designed to relate to each other in terms of size, with there being multiple designs on the same sized body. This will allow me to swap them easily to create new forms.
I have spaced the components into two blocks that are the same size as the build plate of the Mars 2, this means I can produce one complete set in 2 print runs.

The components being printed and dried before curing.

Removing the tab as well as the elephants foot.

The resin blocks are the same height as wooden and metal blocks so the print has accurately produced prints that are 0.918inches in height.

Stencil and stamp tests

One of the things that I identified earlier in the project was making tools that are accessible. Not everyone has access to a 3D printer, or to the printing presses required to use the 3D printed blocks. With that in mind I experimented with different physical ways I can create tools for people to use. In this experiment I created stencils and stamps.

Above are two different laser cut stencils to be used with a pen or pencil.

Here I have assembled my stamps by gluing laser cut rubber to laser cut acrylic components.

Experimenting with the stamps to create abstract designs.

Reflection

The use of the stamps has definitely been enjoyable – the act of inking up, considering it’s placement and then making an impression is very meditative and as good example Active Experimentation and Abstract Conceptualisation. However the production of the stamps was very involved, with a lot of hand assembling required for each stamp. Perhaps after submission I could experiment with creating silicone stamps using these as the moulds but for now I don’t think, as part of this submission, they are worthwhile exploring further.

Instagram Scheduling

Part of my proposal was the publication and promotion of the new work I have been creating on Instagram, both to create interest and awareness of the project as well as drive sales to the experimental prints and typefaces themselves. In my previous module, VIC706 Professional Practice, I made use of an online scheduling tool called Later.com to plan and schedule posts throughout the module. I found this particularly helpful during that module as it’s use addressed some of my weaknesses identified in my SWOT analysis.

Using Later.com gave me the both the confidence to motivation. I have signed up for a later subscription that both allows me to schedule posts as well as autopost to the odd foundry instagram. I will aim to post once a day to odd foundry and occasionally cross post to my main deadmethods account. I want the project to be a distinct entity, separate from the other work on my deadmethods account so that I can be experimental with the type of content I post. The aim will be to slowly raise awareness of my project through the remainder of the masters unit so that I then have a foundation of followers and content to continue to promote after the project is submitted.

Actions Taken this Week

  • Update ODD Foundry Profile with image and website
  • Follow relevant accounts
  • Post regularly on OF account
  • Cross post from Dead Methods Account over to Odd Foundry account to increase follows and engagement

Open Collab – Typo Session

Open Collab is a experiment in digital collaboration. Throughout the month they put out an open call for submissions on a theme that are the randomly combined with other submissions to create new works of art. This month it was the Typographic Session and they asked participants “to test, showcase and challenge your freshly designed fonts…This session the format is 1200×480px. Using your self-designed font, please try to find a word, that fills the format as good as possible. Feel free to use any language. The result will not only be a beautiful composition of fonts, but also a (hopefully) funny piece of 3-word-dada-poetry.

How to participate

  1. Create a 1200×480px artboard
  2. Adjust the fontsize to the height of the artboard
  3. Find a word, that approximately fills the width
  4. Do not leave margins – they will be added automatically
  5. Export as jpg
  6. Submit work

Best practice

  • JPG: black type, white bg
  • Single line of type
  • Try different color modes” (Open Collab 2021)

With that in mind I created my word “Inner” from my recent Tuscan experiment and submitted it. You can see it below combined with other submissions.

This was a fun experiment to be part of and was a good reason to start producing designs with my components.


References

Perception of Letterforms – The Brain and Gestalt Theory

My project focuses on the development of western letterforms based on latin alphabets. In the 2014 documentary about her by Edward Tufte, Inge Druckrey posits that “the classical Roman letter is the ancestor of all later formal developments of our alphabet.” From these original letters you can trace a direct connection from what we see as the latin alphabet to the progression into formalising these letterforms via mechanically reproducible typefaces. Druckrey believes the connection between the hand and tool, and of the marks it makes on the paper are important in understanding letterforms, that since the “letter was originally written. The written letter is a memory of motion.” Before we can write, we can draw. So to understand this movement and the way we perceive these marks we can look to the act of drawing.

To draw is not too simply make marks on a substrate with a tool, there is intent in the meaning produced by the drawing of the marks. In his book Drawing On The Right Side Of The Brain (2013, p.18) Edwards explores how the human brain perceives forms. The concepts he explores are primarily linked to drawing skills, believing that the skill “is basic to training visual perception and is therefore the entry-level subject —the ABCs—of perceptual skill-building.”(p.18). The low economic barrier of entry and availability of the materials allows anyone, of any skill or age, to become learned in the process. However in outlining the series of five subskills needed Edwards realised they “were not drawing skills in the usual sense; they were rock-bottom, fundamental seeing skills: how to perceive edges, spaces, relationship, lights and shadows, and the gestalt. As with the ABCs of reading, these were the skills you had to have in order to draw any subject.”(p.10).

At its most basic a letterform is made of a combination of black strokes, arranged together in varying weights and angles. But alongside seeing the black of the letter, we also see the internal white space that these strokes encapsulate, as well as the strokes interaction with the space around it. This white space is called negative space. Where the negative space meets a stroke it creates an edge, Edwards believes “In drawing, the term edge has a special meaning, different from its ordinary definition as a border or outline. In drawing, an edge is where two things come together, and the line that depicts the shared edge is called a contour line. A contour line is always the border of two things simultaneously—that is, a shared edge.”(p.151). This concept of an edge or boundary is further explored by Martin, Buskist and Carlson in their book Psychology where they discuss our perceptions of forms, stating that “one of the most important aspects of form perception is the existence of a boundary. If the visual field contains a sharp and distinct change in brightness, colour or tex­ture, we perceive an edge. If this edge forms a continuous boundary, we will probably perceive the space enclosed by the boundary as a figure”

So to perceive a shape as a letterform we first see it as a combination of strokes and space, joined by edges. We must next recognise that combination of shapes and space as being related to our pre-existing notion of the different letterforms that make up our alphabet. One of the exercises that Edwards instructs his students to do is to draw a portrait from memory and then to analyse the work, commenting that drawing from memory “brings forth a memorized set of symbols, practiced over and over during childhood… by countless repetitions.” (p.52). This set of childhood symbols seems very applicable to our understanding of a shape as a letterform. In order to write language we must first learn how to make marks, then shapes. Finally we learn to write a letter through the repeated practicing of a series of these fundamental shapes.

The act of recognition relates to the idea of an objects gestalt. Edwards believes gestalt “emerges as comprehension of the thing itself or the thingness of the thing, resulting from intense focus on the parts that make up the whole, and the whole, which is greater than the sum of its parts.”(p.31).

The theory of gestalt was first outlined by German Psychologist, Max Wertheimer. In his lecture about the subject, David Hogue, describes how when Wertheimer’s viewed a theatre marque covered in lights that “a series of blinking lights creates the illusion of motion.”(2018). Even though it is just the individual lights turning on and off in sequence, our brain perceives it as being one illumination that moves from light to light. This interaction highlights two of the key laws of Gestalt; the Law of Figure-Ground, that our brain can perceive foreground objects as different from background objects, and the Law of Simplicity in which our brain seeks to “organize our perceptions into the simplest possible experience. We will interpret ambiguous, vague, or complex objects in the simplest way possible, because it is faster and easier to perceive things in a simple rather than complex way”.

These laws further inform other principles relating to our perceptions of form. The most relevant ones to the understanding of letterforms as words are the principle of Proximity where “objects near one another in space or time are perceived as being a group and belonging together”. This can very easily apply to the grouping of letters into words, sentences and paragraphs. The next is the principle of Similarity which states “that objects with similar characteristics, such as form, color, size, and brightness, are perceived as belonging together.” So for a series of letterforms to be perceived as either a word or, in a more abstract way, a typeface the repeated characteristics in them must be similar (ie similar stroke width, use of angles etc).


References
  • EDWARDS, B., 2013. Drawing on the right side of the brain. the definitive, 4th ed, expanded and updated. London: Souvenir Press
  • MARTIN, G.N., W. BUSKIST and N.R. CARLSON, 2013. Psychology. 5th ed. Harlow: Pearson
  • Interaction Design Foundations Gestalt principles, 2012 Directed by David HOGUE. Linkedin Learning. Oct 2,
  • UX Foundations: Interaction Design Gestalt principles, 2018 Directed by David HOGUE. Linkedin Learning. May 31,

Chaos Blocks

While printing a set of blocks for printing I ran into an unexpected problem. The printing of a set of blocks takes around 1.5hours, during which time I was teaching and did not realise the resin in the printing vat had begun to run out. The result was a failed print as with no resin left in the vat the resulting blocks were below type height and the printing surface was imperfect. However on inspection, where the resin had ran out at different rates across the different blocks the resulting surface was covered in various random shapes of different thicknesses. Raising low or damaged wooden blocks up to type height is fairly common in letterpress printing and is achieved by placing sheets of paper below the block until it creates an impression when printed. With some work raising each block individually I was able to create a collection of blocks that print a well defined and one of a kind design.

The print the blocks create evoke a similar aesthetic as ordinance survey maps, with elevation lines showing the height of points of interest. Inspired by the exploratory nature of the project as well as the visual similarities to maps I created a series of abstract prints around the theme of wayfinding.

While not directly related to the core themes of my project I found it a useful detour as I continued to explore the possibilities that surround the 3d printing process. It is interesting to think of the possibilities of manipulating this process during printing to achieve different designs so that the printing of the block becomes a transformative process that imbues the pieces with a trace of it’s means of creation, rather than it being a direct physical copy of the digital file.

While discussing these pieces with Katherine Anteney she mentioned it was reminiscent of a physical process used in the creation of chaos blocks, lead blocks with random patterns on the surface that were used in the letterpress printing process to create prints that could not be duplicated by another printer. Molten lead was dripped into a mould and allowed to cool slightly before being fully filled. So my chaos blocks have been created in a similar way, but in reverse. The technique has been researched and explained on the St Brides Foundation blog as “a method of producing and printing complex ‘organic’ images from the raw material of letterpress itself – molten type metal. John Franklin Earhart was the inventor of this process used for a short period in the late 19th century which relied upon the unpredictable and random qualities of chaos.”(2020)


References

How We Learn and How We Teach Design

In her book Teaching Design, author Meridith Davis comments that todays “design fields began as trades, rather than professions” with many of the practical skills being acquired through making (2017). The rules of graphic design are not enshrined or enforced by any governing body, in the same way that a profession such as medicine may be. This view of the practical being intrinsic to the teaching and learning of design is reinforced by designer and educator Paul Shaw in Steven Hellers book, The Education of a Typographer, when he states “I put practice first, not only because it is what students…desire the most, but also because I believe history and theory must play supportive roles. I use history to place current typographic practice in a continuum that extends back to the invention of the codex. Finally, theory is introduced as a means of better understanding the practices of the past and their continued relevance today.” (p.12 2004). Shaw believes the best approach is “to intertwine practice, history, and theory-in that order.” The idea of making is intrinsically linked to the idea of craft, of creating something by hand with skill. Christopher Frayling in his book On Craftsmanship (2011) when discussing the term craft and it’s importance he states “to educationalists…the word is associated with learning by doing-experiential learning – rather than learning from books or from screens”(p.12). Within my own experience, as a student and then an educator, the ability to physically manipulate and interact with an object relevant to the subject has always enabled me to deconstruct and understand the concepts relating to it in a deeper manner. Though I had read about baselines and line height when I was a student, it was only once I started experimenting with letterpress blocks that I understood how the space a letter takes up on one side of the page can affect the layout of the type on the other page.

Influential design teacher Inge Druckrey believes that in order for a student to learn design they must first learn to see. In the 2014 documentary about her by Edward Tufte she states “Training the eye is very very important. You can’t come up with ideas if you don’t see first.” In order to create designs of aesthetic value they must be taught to observe current forms and to analyse the forms they create in their own work. Central to Druckery’s form of teaching are manual exercises that involve giving students some kind of restriction, whether it is on font, layout or image. One example is she “gave students a 9-square grid, which as ordering principle allowed them to come up with a coherent composition.The actual design elements were up to them.” She believes that key to this style of learning are the restrictions, “The limiting is important so that students have a very clear playground set up and it helps them to focus.”. I feel this is especially relevant in current Graphic Design teaching environments where when asked to complete a design task digitally a student can often be faced with a paralysis of choice with a seemingly infinite choice of typefaces and formats available. By placing a restriction on the exercise it is easier to guide a student towards the intended learning outcomes.

Galt Toys (GARLAND, K., 2020)

This style of learning through play and learning through doing can even be seen in the toys designed by Ken Garland and Associates for the toy brand, Galt. The version shown here uses a set of printed cards with strokes in different shapes and terminations that can be combined in various different ways.

Galt Toys (GARLAND, K., 2020)

I became aware of Kolb’s cycle when working on the Associate Fellow of the HEA award when I began teaching. The cycle is outlined on Kolbs website (2021) as a four stage cycle:

“1. Concrete Experience – a new experience or situation is encountered, or a reinterpretation of existing experience.
2. Reflective Observation of the New Experience – of particular importance are any inconsistencies between experience and understanding.
3. Abstract Conceptualization reflection gives rise to a new idea, or a modification of an existing abstract concept (the person has learned from their experience).
4. Active Experimentation – the learner applies their idea(s) to the world around them to see what happens.”.

Kolb believes that an effective learning experience sees an individual progress through the cycle in order. This order can be broken down into experience > reflection > conceptualisation > testing > repeat, the cycle is repeated throughout a learning experience to enable a growth in knowledge. In an article about the subject, author McLeod states that learning is an “integrated process with each stage being mutually supportive of and feeding into the next. It is possible to enter the cycle at any stage and follow it through its logical sequence. However, effective learning only occurs when a learner can execute all four stages of the model. Therefore, no one stage of the cycle is effective as a learning procedure on its own.”

I believe this syncs well with Druckery’s concepts of seeing. That in order for a student to progress in their learning and accumulation of skill they must observe and create as part of the concrete experience phase before progressing to analyse (Reflective Observation of the New Experience), refine (Abstract Conceptualization reflection) and repeat (Active Experimentation ).

Paired with Kolbs learning cycle is the setting out of four distinct learning styles. These styles are based on the the stages of the learning cycle and they are used to help understand that different people prefer different learning styles. McLeod explains these styles as the “product of two pairs of variables, or two separate ‘choices’ that we make, which Kolb presented as lines of an axis, each with ‘conflicting’ modes at either end. Kolb believed that we cannot perform both variables on a single axis at the same time (e.g., think and feel). Our learning style is a product of these two choice decisions.”

Kolb’s Learning Styles (Mcleod 2017)

When reflecting on my own project and how it could be used to teach, I must consider contemporary teaching environments. Many of Inges methods rely on the use of physical spaces and mediums. At the moment with so much of our teaching being online due to the pandemic how could the tools I create be used as part of online or hybrid teaching? The way we learn online and interact with digital resources is very different to that of learning on a physical campus. Professor Gilly Salmon outlined a framework for online learning called the “The Five Stage Model”, though it was originally written while working for the Open University and published as part of her book E-tivities: The Key to Active Online Learning (2013) it has since been updated and built upon to be inclusive of many different learning environments as detailed on her website (2021). The stages are as follows:

“1. Access and Motivation
2. Online Socialisation
3. Information Exchange
4. Knowledge Construction
5. Development”

The first stage of the model, “Access and Motivation”, is an important stage to consider for my project. This stage is about introducing the learner to the environment, giving them access to the logins and tools needed and demonstrating early on how they can progress through the different stages. If I wish to teach students about typography and letterforms how can I give them access to the tools I wish them to use? If I built some kind of online tool I could make use of social media, encouraging users to create something and share it online. This would allow them to progress through the Online Socialisation and Information Exchange stages. Knowledge Construction and Development could be cover by weaving some theory into the tool to allow the user to evaluate the work they have created against other examples.


References

Glink – 3D Printing Experimentation

Glint Club

B1309/10 (Bethel 1956)

The current idea for Glint club originates from the exploration of the Glint border and ornament. Writing on the glint club blog in 2015 the authour explains “In April 1956 David Bethel submitted his design for the Glint border & corner to Monotype, the designs becoming B1309/10 in August of the same year. Beatrice Warde was at this time working as the corporation’s publicity manager & developed a self-confessed ‘mania’ for ‘working out combinations’ of Bethel’s new border. Warde went on to invent the Glint Game, encouraging others to ‘experiment & invent’ new Glint combinations, she claimed to have discovered 75 such combinations in collaboration with her personal assistant Sarah Clutton.”

I find the idea of exploring two simple components in all their different permutations compelling. The restrictions of the rules creates a space for intensive exploration, discovering new possibilities for alignment and pattern creation.

Christmas Card using the Glint Ornaments (Glint Club 2015)

Glink

After analysing the forms of the glint ornaments I composed 2 of my own variations and tried to print them alongside some other blocks that were experiments in the creation of halftone blocks. The halftones didn’t work but the glink did.

The forms of glink blocks were also informed by the metal swash ornaments in my own collection. Due to their L shape they can be organised and printed in many different orientations.


References
  • KING, S., FRASER, E. and DOLINSKI, A., 2015. glint club [viewed Apr 7, 2021]. Available from: https://glintclub.wordpress.com/
  • BETHEL, D., 1956. B1309/10 Glint Ornament

EL Blocks – 3D Printing Experimentation

This week I have been exploring the use of resin 3d printers to be able to generate printable blocks from home without the need for other tools like laser cutters/routers etc. The results so far have been promising – producing blocks that are sturdy enough to print with regularly at a detail that allows very fine design work to take place. Most interestingly, I feel, is the ability to free the shape of the design from the constraints of it being a conventional rectangular block, as would be the case with most traditional cast or routed methods of creating a printable block. In these designs you can see me experimenting with a range of simple modular forms. The blocks are printed to be type height and are divisions of an inch so can be combined with lead and metal type easily.

These original blocks were based on the elementary shapes as defined by the Bauhaus school, the square, circle and triangle.

The type height EL Blocks
Along with the type height blocks I also printed a selection of blank spacing blocks to help with locking up.